About Us

We are one of the leading stock broking companies in India and a subsidiary of HDFC Bank- a renowned private sector bank.
 
As a stock broking company, we have completed 10 years of operation serving a diverse customer base of retail and institutional investors.

There are millions of reasons why you can choose our services and here are a few of them:

Your Interest is Our Priority :-

Your financial needs and interests are our priority. We simplify investing for you and provide 360-degree view on financial planning that suit your future goals and needs.

One Stop Shop for Your Investments :-

We offer a suite of products and services across various asset classes such as equity, gold, debt and real estate. Be it stocks, derivatives, mutual fund, fixed deposits, NCDs, insurance, bonds, currency derivatives or PMS, we have a product that suits each of your investment needs.

Multiple Platforms & Seamless Trading :-

You can trade with us via online, mobile, telephone or any of our branches. These multiple platforms make your trading experience highly convenient and hassle-free.

You can even place an order for IPO / NCD applications though your trading account online or through our 24 Hour Customer Care Number. Similarly, there is no need to issue cheques or delivery instructions.

Through our 4-in-1 Advantage account, you can seamlessly move funds and securities within savings, demat and trading account.

Our web portal is based on Web 2.0 technology and our state-of-the art technology enables seamless trading experience on both the exchanges BSE and NSE.

Our mobile trading application is compatible to all smart phones such as smart phones such as Blackberry, Android, Windows, Java and iPhone.

Once you activate mobile trading on your smart phone, you can place order in Equities & Derivatives and get Stock Quotes on the move. You can even create Multiple Personalized Market watch and track the stocks and other asset classes such as gold, bonds etc the way you want.

Timely and Relevant Information :-

We offer the right news and views that impacts your money. Our views are backed by extensive research. We believe in empowering you with accurate and unbiased research so that you make an informed investment decision.

Tracking your Portfolio :-

Just investing money is not enough, you have to monitor your portfolio to ensure you money works as hard as you to build a robust financial portfolio.  You can use our portfolio tracker to monitor your entire financial portfolio, which encompasses various asset classes. You can also make a watchlist of stocks and enrol for SMS alerts, which will help you track the markets closer to make a timely investment decision.

Transparency :-

We empower you to take the right decisions and handle your own portfolio. Backed by our trusted pedigree, it is our constant endeavour to provide services in a transparent manner. We believe in offering high quality investment services in a cost effective manner to achieve your financial goals.

Our Background :-

We are a subsidiary of HDFC Bank – a renowned private sector bank of India. With a decade of experience in trading and a rating of A1+1, we have a proven pedigree in the financial services industry.

Our Reach :-

We cater to your investment needs through our 190 plus branches. If you are pressed for time, you can even get your investment and service relate queries answered through our 24-Hour Customer Care. Our call centre facility also offers services in 7 regional languages.