Your Company`s continued commitment to creating consistent and sustainable value for
consumers, customers and shareholders, has resulted in yet another year of achieving
strong business results. Value creation comes from two primary drivers: Innovation, and
Productivity. We believe that value is the yardstick by which companies can achieve
sustainable growth in today`s changing business environment. As, I share with you, your
Company`s annual performance for the Financial Year 2012-13, I take pride in the fact that
we recorded a robust growth of 17%, delivered by consistent growth across all three
We strengthened our strong growth momentum with Annual Net Sales at Rs. 1,43 5 crore,
an increase over last year`s Rs.1229 crore. We also delivered an increase by 15% in Profit
After Tax (Rs.87 crore) behind rigorous cost control and consumer-meaningful innovation.
Gillette India Limited`s results are truly a testament to the fact that consumers are
rewarding us for our superior value propositions.
This Fiscal Year, your Company has consistently sought to innovate in all we do, to
continue to touch and improve the lives of our consumers. Our focus on innovation in the
value chain, a critical driver of growth, is reflected in our evolving product portfolio.
This can be easily demonstrated with the successful launch of the Oral-B toothpastes and
the Gillette Fusion Power range this year, each supported by superior technology and value
It is with this focus that our Blades & Razors, Oral Care and Batteries businesses
understand and meet consumer needs successfully, which is reflected in our results over
the past fiscal year.
The past fiscal year, witnessed the launch of Oral-B toothpastes in the Indian
toothpaste market. The Oral-B Pro-Health, our premium toothpaste offering, continues your
company`s legacy of developing advanced dental technologies. Driven by the insight that
the Indian family has a diverse set of dental needs, Oral-B Pro Health toothpaste is
designed with technological superiority to provide a one stop solution for effective
dental care. Even in the early days since launch, consumers, dentists & customers are
already rewarding us by their overwhelming response & purchase.
With this launch, Gillette India Limited strengthens its stand that innovation is
integral to every aspect of your Company`s business, and this is also reflected in the way
we take our products to our consumers. Engaging communication has resulted in
best-in-class output and rewarding results right through the value chain.
To take the example of Gillette, through a multi-city outreach and infiuencer advocacy
movement titled Shave or Crave, the brand encouraged women to get men to also shave in the
evening for them. We tied this to the launch of the new Gillette Fusion, Gillette`s best
shaving technology with a 5 blade suspension, now enabling men in India to experience the
most comfortable shave at an affordable price. Gillette also created Soldier for Women - a
360 degree campaign that reached the masses - including both women and men - over an issue
that was relevant and addressed a definite need in the country. This was the need to
respect and stand up for women. Both these movements helped drive business results, with
key brand equities growing by 7% and market share reaching an all time high.
In addition to the consistent growth being seen in our Blades & Razors and Oral
Care businesses, the Portable Power business also registered robust growth of 15%. The
continued demand enabled Duracell to maintain its leadership in the alkaline segment with
the new "Value for Money" proposition.
To `touch and improve lives` is the vision that guides P&G, a vision that we will
continue to strive towards for generations to come. We achieve this through dedicated and
continuous social responsibility, environmental sustainability and effective disaster
relief efforts. Inspired by this purpose, P&G India`s flagship Corporate Social
Responsibility program, P&G Shiksha, impacts the lives of over 420,000 underprivileged
children today. Till date, the program has built or supported over 220 schools across
India through a cumulative donation of over Rs.30 crores made to 10 NGO partners. Through
our Disaster Relief program, we reached out to over 10,000 affected families in
Uttarakhand with P&G products along with relief materials like medicines, food &
blankets, safe drinking water & water-proof tents in partnership with our
Sustainability partner NGOs, Save The Children and Himachal Pradesh Voluntary Health
In closing, any company that wants to win in the long run needs to adopt a mindset of
`winning with the consumer`. Ensuring we deliver value to our stakeholders, we will
continue to innovate so we deliver superior products propositions, more efficient systems
and drive results for you, the shareholders. We very warmly acknowledge the contribution
made by our consumers, customers, employees, business partners and YOU, our valued
shareholders, to your Company`s performance and for your dedication and commitment to
maximize shareholder value. Together, we will continue in our journey towards touching and
improving more lives.
S. K. Poddar
August 6, 2013