15:26 Jun 19, 2013  

Birla Pacific Medspa Ltd

HSL Code: BIRPAC  |   BSE Code: 533469  |   NSE Symbol: N.A.  |   ISIN: INE341L01017
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BIRLA PACIFIC MEDSPA LIMITED

ANNUAL REPORT 2011-2012

DIRECTOR`S REPORT

To
The Members,

The  Directors present hereunder the 4th Annual Report on the Business  and 
operations  of the Company along with the Audited Statement of Accounts  of 
the  Company for the year ended March 31, 2012. The financial  results  for 
the year are summarized as under:

1. FINANCIAL RESULTS:

	                                                   (Amt. in Rupees)

Particulars	                                     2011-12	    2010-11

Net Sales and Other Income	                 4,60,48,351	2,24,47,983

Profit/(Loss) before Interest, 
Depreciation and Taxation	                 (58,42,778)  (3,30,94,246)

Less: Interest	                                       17675     	  -

Less: Depreciation	                           98,61,273	1,12,47,374

Net Profit/(Loss) After Tax	               (1,57,21,726)  (4,43,41,620)

Add: Balance bought forward	               (8,38,91,135)  (3,95,49,515)

Balance carried forward to Balance Sheet       (9,96,12,861)  (8,38,91,135)

2. PERFORMANCE REVIEW:

The net sales and other income of the Company for the financial year  2011-
12  stood at Rs. 460.48 Lacs as against previous year Rs. 224.48 Lacs.  The 
Loss  after  tax is Rs.157.22 Lacs as against Loss after tax  of  Rs.443.42 
Lacs of corresponding previous year 2010-11.

3. DIVIDEND:

Considering the financial performance of the Company for the financial year 
ended  March 31, 2012, your Directors regret their inability  to  recommend 
dividend on the Equity shares.

4. SUBSIDIARY COMPANY:

The  Accounts  of the wholly owned subsidiary Company, Birla IVF  LLP  have 
been received by the Company and a statement pursuant to Section 212 of the 
Companies Act, 1956 forms a part of this Annual report.

PARTICULARS UNDER SECTION 212 OF THE COMPANIES ACT, 1956:

The  Ministry  of  Corporate Affairs, Government  of  India,  vide  General 
Circular No. 2/2011 dated February 8, 2011, has granted a general exemption 
from  compliance  with Section 212 of the Companies Act, 1956,  subject  to 
fulfillment  of  conditions  stipulated in the circular.  The  Company  has 
satisfied  the conditions stipulated in the circular and hence is  entitled 
to  the  exemption.  The  financial data  of  the  subsidiaries  have  been 
furnished  under  Annexure  I  to  the  consolidated  notes`  to  financial 
statement  forming  part  of  the  Annual  Report.  Consolidated  Financial 
Statements  of the Company and its subsidiary for the year ended March  31, 
2012, together with reports of Auditors thereon and the statement  pursuant 
to Section 212 of the Companies Act, 1956, form part of the Annual  Report. 
The  Annual  Accounts and the related detailed  information  of  subsidiary 
company will be made available to the Members of the Company and subsidiary 
Company seeking such information at any point of time. The Annual  Accounts 
of  the  subsidiary Company will also be available for  inspection  by  any 
member  at  the  registered/head  office of the Company  and  that  of  the 
subsidiary concerned.

5. DIVERSIFICATION OF BUSINESS:

Your  Directors  thought it prudent to diversify and  expand  its  existing 
business  portfolio  from  pure  service business  to  a  scalable  product 
business  and  need based medical services business such as to set  up  IVF 
Centers, Integrated Wellness Centers, Sports Nutrition etc.

6. MANAGEMENT DISCUSSION AND ANALYSIS REPORT:

In terms of clause 49 of the Listing Agreement with the Stock Exchange, the 
Management Discussion and Analysis Report is appended to this report.

7. CORPORATE GOVERNANCE:

Your  Company will continue to strive to incorporate best of standards  for 
good  corporate governance. As a listed company, all required measures  are 
being  taken to comply with the agreement entered with the  Stock  Exchange 
Guidelines and other statutory regulations. A separate report on  Corporate 
Governance  along with a Certificate of Compliance from the Auditors  forms 
part of this report.

8. DIRECTORS` RESPONSIBILITY STATEMENT:

Pursuant  to  the requirement under Section 217(2AA) of the  Companies  Act 
1956, with respect to Directors` Responsibility Statement the Directors  of 
the Company state as under that:-

i.  In the preparation of annual accounts, applicable accounting  standards 
had  been  followed  along with proper  explanation  relating  to  material 
departure;

ii.  The directors had selected such accounting policies and  applied  them 
consistently  and  made  judgments and estimates that  are  reasonable  and 
prudent  so as to give a true and fair view of the state of affairs of  the 
Company  at the end of the financial year and of the profit or loss of  the 
Company for that period;

iii. The directors had taken proper and sufficient care for the maintenance 
of  adequate  accounting records in accordance with the provisions  of  the 
Companies  Act  1956, for safeguarding the assets of the  Company  and  for 
preventing and detecting fraud & other irregularities;

iv.  The  directors had prepared the annual accounts on a  `going  concern` 
basis.

9. DIRECTORS:

During  the  year  under  review,  Shri  Ramprakash  Murlidhar  Mishra  was 
appointed as an Additional Director of the Company with effect from May 25, 
2012.  As  per provisions of Section 260 of the Companies  Act  1956,  such 
director  holds  office only upto the date of  forthcoming  Annual  General 
Meeting  of  the Company. The Company has received  notice  proposing  Shri 
ramprakash  Murlidhar  Mishra  as  candidate for  the  office  of  Director 
pursuant to Section 257 of the Companies Act, 1956.

Shri  Venkateswarlu  Nelabhotla tendered his resignation with  effect  from 
August 9, 2012 as Director of the Company.

Shri  Mohandas Shenoy Adige and Shri Anoj Menon Directors of  the  Company, 
retire  by  rotation and being eligible at the forthcoming  Annual  General 
Meeting, offers themselves for re-appointment.

10. PUBLIC DEPOSIT:

Your  Company has not accepted any fixed deposit from the public. As  such, 
no  amount of principal or interest is outstanding as on the Balance  Sheet 
date.

11. AUDITORS:

M/s. Kanu Doshi Associates, Charter Accountants, the Statutory Auditors  of 
the  Company,  retire  at the ensuing Annual  General  Meeting.  They  have 
confirmed   their  eligibility  and  willingness  for  reappointment.   The 
Directors  recommend their reappointment by the Members at the  forthcoming 
Annual General Meeting.

12. AUDITORS REMARKS:

Auditors` Qualification	                Directors` Explanation

The Auditors have made a remark in      The Board of Directors explanation 
point no. 4(vi) of the Auditors`        to this remark is that the 
Report for the year ended March         management has continued to defer 
31, 2012 which states that the          these expenses as it is felt that 
Company has deferred the accumulated    these expenses have benefit off 
revenue expenditure of                  enduring nature to the Company and 
Rs. 8,97,55,020 (previous period        therefore the same shall be written 
Rs. 5,56,38,638 plus current period     of in the future years.
Rs. 3,41,16,382) being in the nature 
of Brand Building Expenses which is 
not in accordance with of Accounting 
Standard 26 `Accounting for 
Intangibles". Due to the above, the 
loss as reported by the profit and 
loss account is understated by 
Rs. 3,41,16,382 and reserve of the 
company is overstated to the extent 
of Rs. 8,97,55,020. Our report for 
the earlier period contained 
similar observation	

13.  PARTICULARS  OF  CONSERVATION OF  ENERGY,  TECHNOLOGY  ABSORPTION  AND 
FOREIGN EXCHANGE EARNINGS AND OUTGO:

The  information  relating  to energy, technology  absorption  and  foreign 
exchange  earnings and outgo required to be disclosed under  the  Companies 
(Disclosure of Particulars in the Report of Board of Directors) Rules, 1988 
is given in the Annexure `A` to the Directors Report.

14. PARTICULARS OF EMPLOYEES:

During  the  year  under review, there was no employee  covered  under  the 
provision  of  Section  217(2A) of the Companies Act, 1956  read  with  the 
Companies (Particulars of Employees) Rules, 1975 as amended by Notification 
GSR 289(E) dated 31.03.2011, General Circular No. 23 dated 03.05.2011.

15. HUMAN RESOURCE:

Your  Directors place on the record their appreciation to the  contribution 
made  by  the  employees  at all  levels  who,  through  their  competence, 
diligence,  solidarity, co-operation and support, have enabled the  Company 
to achieve the desired results during the year.

16. ACKNOWLEDGMENTS:

Your  Directors  take  this opportunity to thank  all  investors,  clients, 
vendors,  banks,  regulatory  authorities and  wishes  to  acknowledge  the 
invaluable  support  extended  to the Company by them.  The  Directors  are 
pleased to place on record their appreciation for the valuable  information 
made by the employees of the Company.

                                   For and on behalf of Board of Directors

Place: Mumbai                      Dr. Abhijit Desai        P.V.R. Murthy
Date : August 9, 2012              Managing Director        Director

ANNEXURE `A` TO THE DIRECTORS` REPORT:

Information  under Section 217(1)(e) of the Companies Act, 1956  read  with 
Companies  (Disclosure  of  particulars in Report of  Board  of  Directors) 

Rules,  1988 and forming part of the Directors` Report for the  year  ended 
March 31, 2012.

A. Conservation of Energy:

During  the  year  under review, efforts continued to  conserve  and  avoid 
wastage of energy in every possible way.

B. Technology Absorption: Research & Development:

1. Specific areas in which R & D carried out by the Company: 

Not Applicable.

2. Benefit derived as a result of the above R & D: 

Not Applicable.

3. Expenditure on R & D: 

Not Applicable.

4. Technology Absorption, Adaption and Innovation: 

Not Applicable.

C. Foreign Exchange Earnings and Outgo:

5.  Activities  relating  to the exports,  initiatives  taken  to  increase 
exports: 

Not Applicable.

6. Total foreign exchange earnings and outgo:

                                        (Amount in Rupees)

Particulars	                        2011-12	   2010-11

Total foreign exchange earnings	              -	         -
Total foreign exchange outgo	              -	   226,127

MANAGEMENT DISCUSSION AND ANALYSIS

a) Economy and Market Trends:

As  per  a  study  made by FICCI - PWC,  the  overall  wellness  market  is 
estimated  at INR 490 billion and wellness services alone comprise  40%  of 
this market. Some of the key industry trends include:

*  The growing wellness industry has attracted a large number  of  domestic 
entrants and international players.

* Established players are pursuing revenue maximization through product and 
service diversification and are exploring new global and domestic  markets. 
Franchising is emerging as a popular option for scaling up.

*  Companies are actively seeking public and private equity investments  to 
fuel their growth.

* While there is strong optimism about future growth prospects, recovery of 
investments may spread over a longer horizon than anticipated.

*  There  exists  an opportunity for  micro-segmentation  to  develop  more 
targeted   value  propositions  for  consumers  and  commercialization   of 
traditional Indian home remedies.

b) Road Ahead:

Paucity  of skilled and trained personnel is one of the biggest  challenges 
in the industry today. However, their availability is a concern.  Effective 
monitoring  of  the industry is a challenge. Initial  attempts  at  quality 
accreditation have not been impactful. However, during the next three years 
we estimate that the Indian wellness industry will grow at a CAGR of 20% to 
reach  INR 875 billion. Consumers and their needs will continue to  evolve, 
driving  the  transition  from remedial care to a  more  holistic  view  on 
preventive care. This augurs well for the wellness industry in India.

c) About the Company:

Our  company,  was incorporated on July 15, 2008 to carry on in  India  and 
abroad the business of beauty and healthcare treatments, health and fitness 
resorts,  dieticians,  yoga  ashrams, saloons, hair  and  skin  treatments, 
Sanatorium centers, and to manufacture soaps consumables, oils,  medicines, 
body  sprays and scents, creams, powders, natural and artificial  skin  and 
hair conditioners.

In line with the above study, the Company offers a `one-stop-solution`  for 
all cosmetic services under the brand name `Evolve`.

Our  Centers  act  as  a single stop set  up  for  beauty  related  medical 
procedures in India which gives our company an edge over local  unorganized 
players.

d) Current Status:

While  the  company is currently operating its one stop  cosmetic  services 
centers  under  the brand name `Evolve`, the business in 2011-12  at  these 
centers has not been to the company`s expectations. The services offered by 
the  company are cosmetic and discretionary in nature and the business  has 
direct correlation with the disposable income in the hands of the consumer.

Most  organized players have a mix of established centers and new  outlets. 
Achieving  stable  operations for a new centre (in terms of  footfalls  and 
enrolments)  depends on location, positioning, local competition, etc.  and 
varies between 6-36 months. Having achieved stable operations, payback  may 
vary  between  2-4  years, depending on the type of  service  and  business 
model.

With  the current economic slowdown, economic conditions prevailing in  the 
economy are unfavorable and after analyzing the performance of the existing 
centers,  the  company is of the view that there would be a  slack  in  the 
business potential at these centers. Keeping in view of the slowdown in the 
economy and the not so good customer response in the existing centers,  the 
management  has decided to go slow in finalizing and opening of new  Evolve 
centers.

While  exposure  to  western culture  continues,  Indian  consumers  remain 
connected  to their roots and traditions. Benefits of natural  ingredients, 
herbs and natural foods is ingrained in the psyche of most Indians and they 
are  considered `safer` than their chemical counterparts. Recognising  this 
opportunity, companies have launched products and services with traditional 
Indian practices, home remedies and ayurveda as their core proposition.

In the light of the aforesaid, your Company has adopted a cautious approach 
towards  utilization of the IPO Proceeds. As a result, the  management  has 
devised  new  strategies  which  would not  only  complement  its  existing 
business but also help the company in diversifying & expanding its business 
portfolio.

As a risk mitigating strategy, the Company has thought fit to diversify the 
businesses  from pure service business to a scalable products business  and 
need  based  medical service business. With this context  in  purview,  the 
Company  has  decided  to utilize its current proceeds  of  IPO  under  the 
following new business segments:

Need based Medical Services:

1. IVF Centers

2. Integrated Wellness Centers Wellness related products businesses:

I. Sports Nutrition:

Others:

1.  Acquisition of Company for alternative medicine viz.  Ayurvedic,  Unani 
etc.

2. Ayurveda Medicine Products

With  the  initiation of above business, your company  will  truly  convert 
itself  from  its  current pure cosmetic services  business  into  a  fully 
integrated wellness company offering both products & services.

f) Internal Control Systems and their adequacy:

Your  Company continues to remain committed to maintain high  standards  of 
internal  control designed to provide adequate assurance on the  efficiency 
of operations and security of its assets. The adequacy and effectiveness of 
the internal control across various activities, as well as compliance  with 
laid down systems and policies are comprehensively and frequently monitored 
by your Company`s management at all levels of the organization.

g) Human Resources and Industrial Relations:

Your  Company continues to lay emphasis on qualitative growth of its  human 
resources  by  providing congenial and constructive  work  environment,  in 
consonance with its belief that the real strength of its organization  lies 
in its employees.

Industrial relations were cordial and satisfactory throughout the financial 
year.

h) Financial highlights: 

a. Sales:-

Sales (net of Excise) during the financial year 2011-12 was Rs. 331.61 Lacs 
as against Rs. 213.53 Lacs previous year ended March 31, 2011.

b. Profit/Loss:-

The net sales and other income of the Company for the financial year  2011-
12  stood at Rs. 460.48 Lacs as against previous year ended March 31,  2011 
Rs.  224.48  Lacs. The Loss before tax is Rs.157.22 Lacs  as  against  Loss 
before  tax of Rs. 443.42 Lacs of corresponding previous year  ended  March 
31, 2011.

Forward Looking Statements:

Statements   in  this  report  on  Management`s  Discussion  and   Analysis 
describing  the Company`s objectives, projections, estimates,  expectations 
or  predictions  may be forward looking statements within  the  meaning  of 
applicable  security  laws or regulations. Forward-looking  statements  are 
based  on  certain assumptions and expectations of future  events  and  the 
Company  cannot  guarantee  that these  assumptions  and  expectations  are 
accurate  or  will  be  realized. The important  factors  that  could  make 
difference  to  the Company`s operations includes the  economic  conditions 
affecting  demand/supply and price conditions in the domestic and  overseas 
markets  in which the Company operates, change in  Government  regulations, 
tax  laws and other statutory and numerous incidental factors. The  Company 
assumes  no responsibility to publicly amend or revise the  forward-looking 
statements or any loss to the investors in the shares of the Company making 
investments relying on such forward-looking statements.
 
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