EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip`s extensive reach and technological expertise to highlight Uttar Pradesh`s rich eco-tourism offerings.Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The brand will also execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience. Powered by Capital Market - Live News

EaseMyTrip.com announced the launch of its first franchise store in Bhopal, Madhya Pradesh. This is the 16th store to be launched pan-India, reflecting the brand`s commitment to catering to customers` demands with an expansive offline reach through a franchising model. The new outlet launch marks a significant milestone in the brand`s growth journey.Powered by Capital Market - Live News

Net loss of Easy Trip Planners reported to Rs 15.75 crore in the quarter ended March 2024 as against net profit of Rs 31.15 crore during the previous quarter ended March 2023. Sales rose 40.69% to Rs 164.04 crore in the quarter ended March 2024 as against Rs 116.60 crore during the previous quarter ended March 2023.For the full year,net profit declined 23.17% to Rs 103.11 crore in the year ended March 2024 as against Rs 134.20 crore during the previous year ended March 2023. Sales rose 31.58% to Rs 590.58 crore in the year ended March 2024 as against Rs 448.83 crore during the previous year ended March 2023. ParticularsQuarter EndedYear Ended�Mar. 2024Mar. 2023% Var.Mar. 2024Mar. 2023% Var. Sales164.04116.60 41 590.58448.83 32 OPM %29.9636.39 -35.5039.19 - PBDT56.5445.36 25 222.23187.84 18 PBT55.0744.43 24 215.06184.94 16 NP-15.7531.15 PL 103.11134.20 -23 Powered by Capital Market - Live News

EaseMyTrip.com announced the signing of a Letter of Intent (LOI) to join the Open Network for Digital Commerce (ONDC). This move positions EaseMyTrip into committing to this transformative initiative by ONDC. The ONDC initiative, launched by the Government of India in 2021, aims to create an open, inclusive, and competitive digital commerce ecosystem. It lowers entry barriers for small businesses and promotes a level playing field in the e-commerce sector.The LOI was signed at the `ONDC Startup Mahotsav,` organised by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC and Startup India. The ONDC Startup Mahotsav, held on 17 May 2024, at Vanijya Bhawan, New Delhi, marked a significant milestone in India`s digital commerce journeyPowered by Capital Market - Live News

EaseMyTrip.com announced its partnership with Google Wallet. This collaboration aims to revolutionise the travel landscape by offering travellers a seamless journey through the integration of all booking necessities into a single, user-friendly wallet. To take advantage of this innovative feature, Android users simply need to download the Google Wallet app and log in using their Google credentials. Once they`ve booked their tickets on EaseMyTrip.com and completed the web check-in process, they can effortlessly add their boarding passes to Google Wallet with just a few clicks. This streamlined process eliminates unnecessary complexities, ensuring a hassle-free experience for travellers at every step of their journey. The smart personalisation features within the Google Wallet app enable users to conveniently access confirmations and passes received via Gmail directly within the app.Powered by Capital Market - Live News